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BRANDED
RESIDENCES

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What is Branded Residences?

A branded residence is a luxury home developed in partnership with a renowned hotel or lifestyle brand, offering premium amenities and professionally managed services.

The Branded Residences Summit

The Branded Residences Summit (TBRS) by NOESIS is built on trust India’s first platform guiding developers through the fast-growing branded residences segment.

Backed by 16 years of expertise,
TBRS showcases how NOESIS supports every upcoming project through four critical verticals: Operator Search, Feasibility, Negotiations, and Financial Advisory.

Why Chose NOESIS as your Advisor?

The Branded Residency Summit (TBRS) by NOESIS is built on trust — India’s first
platform guiding developers through the fast-growing branded residences
segment.

Backed by 16 years of expertise, TBRS showcases how NOESIS supports every
upcoming project through four critical verticals:

Operator Search, Feasibility, Negotiations, and Financial Advisory.

FUTURE OF
HOSPITALITY
IN INDIA

Market
Overview

India’s residential real estate market

achieved unprecedented scale in H1 2025, with ₹3,60,000 crore in primary housing sales across Tier -1 cities, marking a 9% growth from H1 2024's ₹3,30,750 crore. This performance establishes a robust foundation for branded residences expansion, with sector targeting the ultra-luxury segment (₹10+ crore) that has demonstrated exceptional performance.

Kalpesh Mehta
Founder: Tribecca

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ORGANISERS

NOESIS is pioneering a new chapter in India’s real estate ecosystem with TBRS – The Branded Residences Summit, the first-ever dedicated platform in the country focused exclusively on branded residences. Building on the success of the inaugural edition, NOESIS will continue expanding TBRS as a premium, investment-driven conference series across major Indian cities, with Delhi already in the pipeline as the next destination. Our goal is to establish TBRS as India’s definitive forum for developers, brands, operators, investors, and stakeholders — creating a consistent, high-value conference circuit pan-India, tailored to this fast-growing asset class.

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    Our Services

    NOESIS provides end-to-end advisory across the entire lifecycle of a branded residence development. Our structured and strategic approach enables clients to engage us either for specialized standalone services or for a fully managed, 360- degree execution journey from concept to commercialization.

    Operator Search

    We leverage our extensive global network to identify and match the
    perfect luxury hospitality brand to your specific asset class and location. We
    go beyond just names; we ensure the brand’s ethos, customer base and
    operational standards align perfectly with your development vision to
    maximize the “brand premium.”

    Financial Advisory

    Our team provides end-to-end capital solutions, assisting developers in structuring debt and equity to optimize the capital stack. We ensure your project is financially engineered for success, offering strategic guidance on funding models that enhance liquidity and secure long-term ROI for high- value branded projects.

    Feasibilty Studies

    We conduct rigorous, data-driven market analysis to validate the viability of your branded residence concept before you break ground. Our reports assess supply-demand dynamics and projected price uplifts, giving you a clear roadmap to ensure the project meets the specific premium pricing thresholds of branded real estate.

    Contract Negotiations

    We act as your dedicated advocate during complex negotiations with global hotel brands, ensuring you secure the most favorable commercial terms. From licensing fees to management structures, we use our knowledge of industry benchmarks to craft agreements that protect your interests while fostering a strong brand partnership.