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The Noesis Edge

Hotel Market & Financial Feasibility Studies


With experience in virtually all market segments, our professionals can assess investment and development objectives, financial modelling, identify risks and offer insight and strategic support.
With strong expertise in the due diligence process, our professionals are able to present hotel feasibility studies that are used in the process of structuring and securing financial and investment support in for a range of hospitality product & brands.

Our professionals provide careful analysis of current and projected business conditions in the context of the unique location of the planned development. Helping to validate owner objectives, project positioning and branding to maximize market potential, our consultants help developers make decisions based on informed and judicious evidence.

Developers, operators, lenders and investors rely on our reports for an impartial assessment of project viability while our market and product descriptions form the basis for architectural briefs, for shortlisting appropriate operators and for project branding.

Hotel Operator Selection

Hotel Operator selection is a key factor in the overall success of an investment both in terms of selecting the right partner and putting in place the right terms and conditions. Agreements have to be balanced to permit operators to perform whilst allowing owners to oversee their investments.

How We Do What We Do

We negotiate and deliver the best commercial terms with the right partners to ensure the best results for our clients. Our keen understanding of branding, management structure and the small print of commercial terms allows us to deliver the ideal operator on the best possible terms every time whether for a new agreement or the re-negotiation of an existing contract.


Our Top Line Process

Noesis employs a system-oriented process pre-qualifying the optimum brands for the project in order to find the most suitable operator from our wealth of industry relationships. When identifying brands, many factors will be considered, amongst them the strength of the brand and its performance, positioning, regional experience, reservation system and fee structure.

We maximize value from the initiation of the project ensuring that the owner’s vision is appropriately aligned with the objectives of the operator. The first steps are critical and require professional due diligence:-

Short list appropriate operators for the property
Request proposals from selected operators
Evaluate interested operators on key attributes
Post Operator Selection-Negotiating The Final Details

After the primary operator selection has been made, together with the clients’ appointed legal council, we start the process by negotiating the best possible terms and conditions on behalf of the client for the key legal agreements:

Memorandum of Understanding
Technical Services Agreement
Hotel Management Agreement

Operator Search
Service Apartment
Branded Residency

Hotel Transactions, Mergers & Acquisitions and Disposals


At all stages of the M&A process, Noesis seeks to maximize the value of the asset, whether it is a disposal of a hotel property that may be underperforming, or an acquisition of a new opportunity that presents a high value interest.

Noesis M&A team operates as an objective partner from the initial assessment to closing the transaction in a timely and efficient manner. Noesis helps ensure that the M&A plan is the result of a carefully developed strategy, not just a deal driven reaction.

Our confidential service, conducted by our team of industry professionals, focuses on assisting clients in the development of a strategy and financial rationale for any merger, acquisition or disposal. We have brokered joint venture agreements between hotel companies and land owners and work closely with financial institutions in managing hospitality real estate funds. We have done complex M&A agreements in the India and South Asian countries.

M&A Process

Our approach means we listen and understand our client’s investment needs and objectives, while holistically reviewing the project’s credentials to create a broad investment strategy. The decision to sell a property or business is one which many owners make once, with only one chance to get it right. We guide our clients through each and every stage of the transaction to help ensure that they achieve the best terms and conditions possible.

Our team of professionals applies industry and market expertise, evaluating market conditions and the property itself, in order to best position the asset.

Throughout the process Noesis continually assesses the due diligence and relevant documentation against the objectives agreed at the outset, in order to provide sound investment advice for our clients. Noesis has the capability and experience to successfully manage the process from initial assessment to closing the transaction in a timely an efficient manner.

Initial assessment
Positioning period
Negotiations strategy
Due Diligence for acquisition or disposal of single properties or portfolios
Arrangement of deal structuring, financing or disposal of assets
Pre- Financing review
Transaction Closure

Hotel Investment Analysis, Appraisal & Valuation Services

Whether an acquisition or disposition of an asset, in order to meet objectives and ambitions and optimize investments, strong financial analysis is key to successful transactions.

Noesis bring a wealth of experience developing accurate, reliable evaluations for a range of property types. Noesis expert’s have developed investment models for a wide variety of hospitality projects.

Through practiced analysis of market conditions and review of development and business goals, our consultants will offer objective evaluation and opinions. Their technical expertise can help to clarify a narrow concern or bring independent, reliable and defenceable services to large scale projects.

we offer clients the highest standards of know-how and reliability concerning the valuation of hotels as well as other hotel and Hospitality entities.


We offer the following services:

valuations of hotels/hotel properties
valuations of hotel groups
valuations of management contracts
due diligence reviews
valuation of all kinds of Habitability projects
Expert Valuation Testimony for restructuring & Bankruptcy Proceedings

Corporate Finance


Our hotel, real estate and finance experts support you on issues relating to project development, restructuring or acquisitions. We assist in raising equity or obtaining bank finance, especially with regard to a planned acquisition of a property or a company as well as the re-positioning of hotel & leisure assets.

Among others, we offer consulting services in the following fields:

capital (debt & equity) sourcing
project financing
corporate finance
lender Advisory
due diligence reviews
restructuring & insolvency advice