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Author: Noesis Editor

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Rebranding provides hotels ample room to boost occupancy, realisation

Hospitality unicorn OYO is among the latest to join the list of hotel properties engaging in rebranding by converting the Hooters Casino Hotel in Las Vegas, US. While standalone hotels tend to undergo conversion for several reasons such as shift in corporate strategy, ageing of the property or demographics, the most popular reason remains empire...
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Picking up the pieces

Besides causing immense damage to people and property, the Easter bombings in Sri Lanka have severely impacted hospitality brands such as Shangri-La, Kingsbury and Cinnamon Grand that operate in Colombo. Hotels in Lanka are now witnessing a 40-50% drop in bookings and occupancy levels of below 40%. Similarly, in December 2017, the volcanic eruption of...
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Designer living: Real estate firms and luxury giants are teaming up to further their brand equity

Leveraging their aspirational quotient and brand equity, premium lifestyle and real estate brands are increasingly finding synergies with one another. With high-net-worth individuals (HNIs) desiring to not only “wear” or “drive” luxury, but also to “live” it on a regular basis, global names like Armani, Four Seasons, Aston Martin, Bulgari, Versace, Porsche and Mandarin Oriental...
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