Rebranding provides hotels ample room to boost occupancy, realisation
Hospitality unicorn OYO is among the latest to join the list of hotel properties engaging in rebranding by converting the Hooters Casino Hotel in Las Vegas, US. While standalone hotels tend to undergo conversion for several reasons such as shift in corporate strategy, ageing of the property or demographics, the most popular reason remains empire...
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Thomas Cook collapse: Hotels in Goa may be forced to slash rates
Hotels in Goa may be forced to slash rates and look for business within the country following the collapse of Thomas Cook UK. Thomas Cook UK, which shut down operations on Monday, leaving hundreds of tourists stranded in Europe, was among the largest overseas tour operators selling sun and surf holidays in Goa during winter....
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Picking up the pieces
Besides causing immense damage to people and property, the Easter bombings in Sri Lanka have severely impacted hospitality brands such as Shangri-La, Kingsbury and Cinnamon Grand that operate in Colombo. Hotels in Lanka are now witnessing a 40-50% drop in bookings and occupancy levels of below 40%. Similarly, in December 2017, the volcanic eruption of...
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Designer living: Real estate firms and luxury giants are teaming up to further their brand equity
Leveraging their aspirational quotient and brand equity, premium lifestyle and real estate brands are increasingly finding synergies with one another. With high-net-worth individuals (HNIs) desiring to not only “wear” or “drive” luxury, but also to “live” it on a regular basis, global names like Armani, Four Seasons, Aston Martin, Bulgari, Versace, Porsche and Mandarin Oriental...
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Red carpet for leisure travellers: Hotels look to add 20,000 rooms
The trend of more people travelling and at frequent pace has prompted hotels to embark on an aggressive expansion plan in leisure destinations. Hotel companies of all hues — budget, mid-scale, and upscale — are looking to add an estimated 20,000 rooms in the country’s top 10 tourist destinations, as they seek to make the...
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Indian Hospitality – The Conversion Landscape
A widespread growth tactic in the hospitality industry is ‘Hotel Conversions,’ also known as reflagging or rebranding. Conversion is the process of a branded hotel chain adopting a standalone hotel or another hotel brand under its wing. While this phenomenon is decades old, Noesis Capital Advisors decided to look closer at many of its facets...
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Brookfield to check into Hotel Leela Venture for Rs 3,950 crore
Bringing curtains down on months of negotiations, Hotel Leela Venture on Monday said it had inked a binding agreement with a fund sponsored by Canada’s Brookfield Asset Management for a slump sale of four hotels, property in Agra and hotel management contracts. This will be for a transaction value of Rs 3,950 crore. The promoters...
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Noesis Capital Advisors
A one-stop consultancy for hospitality sector real estate Noesis Capital Advisors, an integrated solutions provider for Hotel real estate, is India’s leading nationally focused and regionally coordinated hospitality focused investment advisory firm. With the expertise in hotel real estate advisory, they have resources dedicated to providing end to end solutions for hotels, resorts, convention centers, MICE destinations, hospitality village, and tourists, pilgrim...
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