WELLNESS TOURISM TO TAKE CENTRE STAGE IN THE NEW NORMAL
The fast-paced life today we have demanded us to be energetic and enthusiastic at all times. However, monotony leads to boredom and eventually loss of productivity. Thus everyone needs to take a break and rejuvenate themselves and release all the fatigue and stress. A holiday that allows one to relax, recharge, and rejuvenate, can work wonders in reducing stress and breaking the monotony. This has led to a huge number of people seeking breaks for their physical and mental health.
Although a holiday can offer a much-needed break, it can also be tiring. This is primarily the reason the demand for wellness tourism is growing across the world. Wellness tours combine the benefits of Ayurveda, Yoga, and meditation to help you escape from your mundane daily lives to restore inner balance. Not only is this type of tourism the fastest-growing type it is also expected to expand further.
People tend to think that wellness holidays involve enforced exercise, strict, bland diets, or activities that may not interest them. However, things have come a long way since then. There are plenty of wellness retreats offered by Ayurvedic retreats or five-star resorts that allow guests to choose what they want. There is a wide range of options for wellness holidays – from rejuvenation to de-stress to detoxification, each suited based on your individual preference.
Around the world, there are nearly 586 million wellness trips each year. Nearly 15% of the overall global tourism is coming from this niche segment called wellness tourism. A consumer survey by the World Tourism Association covering 48 countries discovered that over 24% of the consumers would be “extremely likely to book a wellness vacation within the next two years,” and 78% indicated they already include wellness-focused activities to their itineraries when traveling.
India as a country, has a great advantage when it comes to ‘Wellness Tourism’ as Yoga, Meditation, Ayurveda is practiced in the country from ancient times. We already have a personalization culture here, a lot of resorts today offer guests rooms/suites with treatment rooms attached, one-on-one sessions with the in-house yoga guru, nutritionist, or the Ayurveda doctor. Further, with social distancing being the norm and people getting quite uncomfortable with proximity, custom-made wellness programs and facilities will be the way forward.
As hotels plan to revamp their operations in the new normal, they should look at wellness programs to be a part of their new plans. With the pressures one goes through daily, self-care by allowing the body to de-stress and heals at regular intervals, is of growing importance. This involves making lifestyle changes – in the way we eat, sleep, or work, daily. It is only when this becomes a habit that one sees the fruits of their labor.
Wellness tourism is evolving and plays a major role in the rapidly increasing tourism sector in India