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Designer living: Real estate firms and luxury giants are teaming up to further their brand equity

Home - Noesis in News - Designer living: Real estate firms and luxury giants are teaming up to further their brand equity

Designer living: Real estate firms and luxury giants are teaming up to further their brand equity

Leveraging their aspirational quotient and brand equity, premium lifestyle and real estate brands are increasingly finding synergies with one another. With high-net-worth individuals (HNIs) desiring to not only “wear” or “drive” luxury, but also to “live” it on a regular basis, global names like Armani, Four Seasons, Aston Martin, Bulgari, Versace, Porsche and Mandarin Oriental have are signing licensing deals with top-notch real estate developers to create super-grand, immersive, living experiences.

Read More : https://www.dnaindia.com/business/report-designer-living-2741064

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