Noesis Capital Advisors Facilities Transaction for IRA Resorts and Wyndham Destinations
Noesis Capital Advisors, acting as the exclusive advisor to IRA Resorts Pvt. Ltd. and Wyndham Destinations (Ramada) has successfully facilitated the Brand Franchising agreement for Hotel Jaipur Greens. The 100-rooms eco-friendly property, promoted by IRA Resorts has entered into a franchise agreement with Ramada and has now been launched as ‘Ramada by Wyndham Jaipur’
As a deeply experienced intermediary in the hotel space, Noesis Capital Advisors evaluated the product positioning, the existing performance of the hotel at the operational level and distribution strengths before advising them to opt for a franchising format. With a fair performance level of multiple hotel departments, there was a need for better positioning of the product. Hence Noesis was on a lookout for a “Conversion friendly brand” that would rightly fit the hotels’ existing operations and found a perfect match in Ramada.